Smarketing Solutions

We help businesses achieve their sales and marketing goals

SMarketing Solutions aligns your marketing strategy with your monthly sales activities and in-market execution by creating a clear roadmap for your business growth of your target audience.

Which of these challenges are you currently facing?

A disconnect between your full year marketing strategy and your short-term sales tactics.
You don’t have a clear marketing strategy, Route-to-Consumer plan or roadmap for profitability.
Your sales team is less concerned about the brand and is focused on short-term results.
You are unsure about your client’s success metrics.

We are on a mission to ensure that sales and marketing synergy in every organization is seamless and drives improved business efficiency.

Our Solution

We fix the knowledge gap with SMarketing Solutions by integrating your company’s sales and marketing operations.
The goal is for the sales and marketing functions to adopt a coordinated and integrated strategy.

The end goal – Increase your organization’s profitability by ensuring you are fit for the market.

Our Services

At SMarketing Solutions, we are intentional about creating a clear marketing and sales structure and direction for small businesses and big organizations. We build cohesive marketing and sales teams with an almost faultless synergy. Our services include:

Our Training Program

To help your business achieve its sales and marketing goals, we offer executive and mid-level training programs.

Executive Training

Integrated Business Planning
A practical guide on making strategic decisions around marketing and sales activities.
Metrics that Matter How to make decisions in a competitive market.
How Brands Grow A guide to building your brand sustainably
Route to Consumer strategy

Mid-Level Training

How to deal with agencies and look deeper than the surface data they present.
A practical guide to interpreting customer data and market data for decision making.
Brand Management Understand how every detail affects the brand.
Metrics that Matter Tools to use to define and measure metrics.

The Smarketing Curriculum

Introduction to Marketing Fundamentals
Strategic Marketing and Business Growth
Introduction to FMCG Marketing
Performance Marketing
An introduction to Digital Marketing
Designing a Route to Market(Consumer) strategy

Who We Are

We help small businesses and large organizations to acquire practical and realistic knowledge of sales and marketing that must be applied at every facet of marketing and sales across several teams and units.

Our Process

We have a seamless process that ensures you get the best out of SMarketing Solutions.
See our process below:

Get in touch with us and set up a meeting
Make payment
We carry out In-depth consultation to understand your business and team dynamics
We send you the best strategy for your business
We guide you through your execution process

Meet Our Founder

Motunrayo is a highly accomplished sales and marketing professional who is passionate about driving impactful change. She has a diverse educational background, holding a Bachelor’s in Marketing, a Post-Grad Diploma in Marketing, Advertising, and Communication, a Digital Marketing Certification, and a Master’s in Business Administration, all of which have contributed to her impressive expertise and success in the industry.

With experience working for leading organizations such as Polaris Bank, Guinness Nigeria, and Unilever, Motunrayo has a proven track record of delivering results. She currently holds the position of Country Marketing Lead for ekaterra “Lipton Teas and Infusion,” where she is responsible for driving multi-channel marketing, category development, integrated business planning, and more.

Motunrayo has received numerous accolades for her contributions to the industry, including recognition as one of the 50 most influential women in Marketing in Nigeria and one of the Top 50 Women in Management Africa.

Founder's Story

Growing up, I was blessed to have a front row seat to the inner workings of a small business, thanks to my mother’s neighborhood store. I watched as she tirelessly served customers, navigated the ups and downs of entrepreneurship, and taught me the value of hard work and determination. It was there, in the heart of that little store, that my passion for business was born.

Today, I am proud to bring over a dozen years of experience in sales and marketing working with global brands. Throughout my career, I have honed my skills, working with some of the world’s most recognized brands and delivering consistent results. My unique background and perspective has positioned me to help businesses reach their full potential and achieve their goals.

Client Testimonials

SMarketing Solutions has helped me set up a process for sales and marketing that is measurable and works well for my business. It also helped me identify areas within my business that needed adjustments for significant increase in sales and profitability and equipped me with a guide for easy application of these adjustments. The training sessions truly simplified sales and marketing for me. I have the applied the lessons to 2 different businesses and the results have been remarkable.

My team and I have benefited greatly from SMarketing Solution’s training sessions and vast marketing knowledge. The team is resourceful, personable, and thorough - we were given a list of books to read before the session. The insight the training gave us into the Marketing life-cycle of an FMCG has been invaluable to our process and the way we think of strategy. The teaching style is practical. We were given practical examples which made the session easier to visualize and digest. 3 hours have never gone by so fast, and the team wanted moreeeee!! I highly recommend working and training with SMarkekting Solutions.

A sales & marketing consultancy firm where your brand is the hero

We help you create a distinctive brand for your business by providing clarity to your sales and marketing teams, ensuring full-scale efficiency and maximum ROI across all teams.