Build a clear plan for profitable growth
I help founders build practical go-to-market plans for scalable growth. I also help consumer goods teams strengthen their commercial skills through tailored programmes and focused knowledge-sharing sessions.
The outcome is a practical growth plan built around sales performance, margin delivery, effective distribution and execution
Build a stronger commercial engine for growth
Drawing on 15+ years across sales, marketing and commercial leadership, I help businesses translate growth ambitions into practical plans and priorities.
Work with me on a go-to-market project, a tailored commercial capability programme or a focused knowledge-sharing session for your team
Where does growth need attention?
We identify the commercial decisions most likely to improve sales, margins, distribution and execution
Retailers place an opening order, but reorders slow down.
You are unsure which products deserve more investment.
Channel margins are under pressure.
Cash is tied up in slow-moving inventory.
Expansion still relies heavily on the founder.
You want to enter a new city or market but need a clearer route to market
Three ways to work with me
Go-to-market strategy
Make better decisions about product priorities, routes to market, pricing, distribution and expansion. Leave with a practical plan and clear commercial priorities.
Commercial capability
Equip sales, marketing and commercial teams with the skills, tools and routines needed to improve planning, customer management and execution.
Executive workshops
Bring a focused commercial topic to your next team meeting, leadership offsite, conference or industry event through practical, experience-based sessions.
How the work starts
Range, pricing, channels, route to market, and capability-building approach. You leave with written priorities and a plan you can act on
1. Discovery Call
2. Scope & Recommendation
We discuss your objectives, challenges and what success looks like.
3. Delivery & Follow-Through
We deliver the agreed programme, workshop or project with practical outputs and clear next steps.
WHY WORK WITH ME
Motunrayo Babalola
Founder & Principal Consultant, SMarketing Solutions15+ years across sales, marketing & commercial leadership
My experience spans sales, brand marketing, trade marketing, customer and channel management, commercial planning and execution across leading consumer goods companies.
That breadth helps me connect strategy with the commercial realities of distribution, customer management, execution and growth.
I work with founders, commercial teams and business leaders who need practical answers to growth challenges
Companies I worked with
MARKETS
West Africa & North America
Tell me about your business
A few lines on what you are building and where growth has stalled. I will come back to you with a time for a fit call.
