Build a clear plan for profitable growth
I help founders build practical go-to-market plans for scalable growth. I also help consumer goods teams strengthen their commercial skills through tailored programmes and focused knowledge-sharing sessions.
Commercial experience. Practical support.
I bring over 15 years of CPG industry experience across sales, brand marketing and commercial planning to help businesses make better growth decisions.
Work with me on a go-to-market project, a tailored commercial capability programme or a focused knowledge-sharing session for your team
Where does growth need attention?
We start with the decisions or skills that will make the biggest difference to your business.
Retailers place an opening order, but reorders slow down.
Channel margins are unclear.
Cash sits in slow-moving stock.
Expansion relies heavily on you, the founder.
Teams understand the plan, and execution is landing poorly
Three ways to work with me
Go-to-market strategy
Make decisions about your range, pricing, channels and expansion. Leave with priorities and a practical commercial plan.
Commercial capability
Build the skills and working routines your team needs to improve sales calls, customer management and execution.
Knowledge sharing sessions
Bring a focused commercial topic into your next team meeting, away day or regional programme.
How the work starts
Thirty minutes. You tell me where growth has stalled. I tell you honestly whether I am the right person for it.Range, pricing, channels and route to market. You leave with written priorities and a plan you can act on2. A strategy session
1. A fit call
We put the plan into market together, and leave your team able to run it after I step back.3. A six-week build
WHY WORK WITH ME
Motunrayo Babalola
Founder & Principal ConsultantOver fifteen years building brands, channels and commercial growth across consumer goods
I have worked across sales, brand marketing, trade marketing, customer and channel management, commercial planning, and in-market execution.
That experience helps me connect commercial strategy to what needs to happen in market for a brand to grow.
Where I have worked
MARKETS
West Africa & North America
Tell me about your business
A few lines on what you are building and where growth has stalled. I will come back to you with a time for a fit call.
