Career & Impact
Six highlights from more than 15 years in employed leadership roles. Each figure keeps the scope it was achieved in.
These are career achievements from employed leadership roles, not SMarketing Solutions client case studies.
Experience
Across Nigeria, West Africa and North America, in roles covering:
Sales and trade
Brand and marketing
Across both
Career highlights
Lipton Teas and Infusions
Nigeria
I set up Lipton Teas and Infusions as a standalone company in Nigeria after its separation from Unilever, and built the marketing function from scratch. Portfolio optimisation improved profitability by 23% in the first year.
Unilever
Beauty and personal care
I led the repositioning of beauty and personal-care brands at Unilever, growing market share and penetration. This included 600 basis points of share growth on a €20M global beauty brand, with line extensions contributing a further 5% share gain.
Separately, I repositioned Lux from a toilet soap to a beauty brand in eight months.
Route to market
I led route-to-market work that expanded retail coverage by 60%, getting brands into more of the outlets where shoppers buy.
Trade investment
I managed a $4.5M trade investment budget that delivered an average 45% incremental sales uplift in target accounts.
Innovation
I took new products from idea to shelf in months across multinational portfolios, including a locally made range launched with no existing factory capacity.
Launched with no existing factory capacity
Nestlé
I led innovation and portfolio work for Nestlé, cutting the range while growing volume and protecting margin, and represented Nestlé on a global industry stage.
Where this applies now
Find whether the gap sits in People, Process or Proof, then build around the real work.
Bring the business question, not a training topic.
Use AI on the commercial work your team already does.
Next step
Tell me about the commercial problem you need to solve. Every engagement starts with a conversation and is scoped by proposal.